• Governance

    The Pacific National Exhibition (PNE) operates Hastings Park on behalf of the City of Vancouver and is governed by a City Council appointed Board of Directors.

    The PNE Board of Directors’ purpose is to ensure the continued success of the PNE, while working in harmony with the local and city-wide community, business, management and staff.

    Currently there are 9 members comprised of the following: 1 City of Vancouver Councillor to serve as Chair, the General Manager of the Vancouver Park Board, to serve as Vice-Chair, three City employees and four non-City (independent) Directors.

    The PNE Board of Directors meets with the PNE Executive Management Team on a regular basis throughout the year to discuss the operations and policies of the PNE.


    PNE Board of Directors

    Councillor Raymond Louie – Chair
    Malcolm Bromley – Vice Chair
    Patrice Impey – Treasurer
    Richard Saunders
    Jackie Hogue
    Ty Speer
    Jerry Dobrovolny
    Kaye Krishna
    Anita Zaenker

  • Executive Management

    Michael McDaniel
    President and Chief Executive Officer

    As the President & CEO, Michael is responsible for the overall operation of the PNE. Reporting to the Board of Directors, Michael manages community impact along with political and policy issues at the PNE. Prior to joining the PNE in 2000, Michael has worked within the Hospitality, Tourism and Entertainment Industry with Hotels and Attractions, locally and in the United States. In the past, he has spent time as a contract consultant, providing expertise in the area of corporate and management development. Michael has obtained a bachelor’s degree from Simon Fraser University.

    With over 25 years of experience within the Entertainment and Hospitality industry, Michael has held several leadership roles within a myriad of industry organizations. Michael is a current Board Member for the Coast Mountain Bus Company and the Vancouver Fireworks Festival Society (Celebration of Light Fireworks) and a past Board Member with Tourism Vancouver and the Canadian Association of Fairs and Exhibitions (C.A.F.E). Michael has been recognised as one of Vancouver’s Top 40 under 40 by Business in Vancouver and has served as a mentor with the SFU Beedie School of Business. As a committee member, Michael has worked with the Canadian Tourism Human Resources Council (CTHRC), Tourism British Columbia, and the International Association of Amusement Parks and Attractions (IAAPA).

    Jeff Strickland
    Vice President, Operations

    As the Vice President of Operations, Jeff Strickland is responsible for the operations of all four of the PNE’s primary activity streams: The Fair, Playland, Year-Round Events and Park Development. With over ten years of managerial experience, Jeff is a dynamic leader and skilled project manager. Jeff was first with the PNE from 2000 – 2004 and recently rejoined the team in April 2009. Jeff came to the PNE from Great Canadian Gaming Corporation, where he most recently held the position of Director of Human Resources.

    Jeff is a member of the Vancouver Board of Trade, the Human Resources Management Association and holds a CHRP designation (Canadian Human Resources Professional). A graduate from Vancouver Island University, Jeff also attended BCIT and recently completed a graduate certificate from Royal Roads University.

    Shelley Frost
    Vice President, Marketing

    Shelley joined the PNE team in January 2004 and oversees marketing efforts for the organizations 4 activity streams – Playland Amusement Park, The Fair at the PNE, Year Round Events and Park Development. This includes responsibility for branding, advertising and media buying, digital marketing and social media, promotions, retail partnerships, market research, sponsorships and site-look initiatives. Shelley’s previous experience includes working as a senior-level executive in the technology sector, and as a consultant providing expertise in the areas of marketing, communications and business development for organizations in technology and arts and culture. Shelley completed undergraduate degrees in both Psychology and Business (Marketing) from the University of Alberta and holds a MBA in International Marketing from Simon Fraser University.

    Shelley served on the Board of Directors for the BC Chapter of the American Marketing Association (2001 – 2004) and remains involved with the BCAMA Senior Executive Program. She is a member of the Vancouver Board of Trade and was proud to have the PNE team recognized as BCAMA Marketer of the Year in 2011. She has taught college courses and seminars in the areas of media relations, market development and international marketing and has been asked to speak on a number of topics such as ethnic marketing, sponsorship and international marketing.

    Peter Male
    Vice President, Sales

    As the Vice President of Sales, Peter is responsible for booking Concerts, Film shoots, Trade shows, conferences and special events in the buildings and grounds on a year round basis. His department also oversees group sales and special events for Playland and Themed buildings and Exhibit space for the Fair. Peter has spent 19 years in the special event industry working at the 1986 World’s Fair in Vancouver and the 1992 World’s Fair in Seville, Spain. He has been with the PNE for 14 years in a variety of roles.

    Peter has had several leadership roles within various industry organizations. He is an active member of the Sports Tourism Task Force with Tourism Vancouver and the Vancouver Board of Trade. He also belongs to the International Association of Assembly Managers (IAAM). In the last year Peter spoke at four annual industry conferences, Western Association Of Exhibition Managers (WAEM), B.C. Fairs, Canadian Association of Fairs and Exhibitions (CAFÉ), Western Fairs Association (WFA).

    Stacy Shields
    Vice President, Human Resources

    As the Vice President of Human Resources, Stacy is responsible for Human Resources, Employee Services, Payroll & Benefits and Occupational Health & Safety at the PNE. As the largest employer of youth in Vancouver, the PNE Human Resources department is responsible for recruiting up to 1,500 new employees annually. Stacy has been with the PNE Human Resources team since 1999.

    Stacy is currently a member of the Board of Directors for the Knowledge Network. She has previously served on the Board of Directors for ICBC and Vancouver Coastal Health. Stacy has also volunteered her time with the YWCA “Women of Distinction Awards” and has been a volunteer mentor through the Human Resources Management Association (HRMA).

    Stacy is a member of the Human Resources Management Association (HRMA) and is a Canadian Human Resources Professional (CHRP).

    Stacy graduated from the University of British Columbia with a degree in Biology/Psychology.